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Module 9 – Selling Like A Pro

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Summary

• The important differences between marketing and selling.
• How marketing is more about emotions and selling is closely connected to logic and features.
• Difference between benefits and features when it comes to selling.
• Good examples of contemporary marketing.
• Even if your marketing is super tight why you must still be able to effectively sell.
• How to get over the fear of selling.
• How to write an effective sales letter; the format of a highly converting sales page and why it works.
• Assignment: Take a product/service that you want to sell and list their benefits/features that will go onto a sales page.

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