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Module 9 – Selling Like A Pro

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Summary

  • The important differences between marketing and selling.
  • How marketing is more about emotions and selling is closely connected to logic and features.
  • Difference between benefits and features when it comes to selling.
  • Good examples of contemporary marketing.
  • Even if your marketing is super tight why you must still be able to effectively sell.
  • How to get over the fear of selling.
  • How to write an effective sales letter; the format of a highly converting sales page and why it works.
  • Assignment: Take a product/service that you want to sell and list their benefits/features that will go onto a sales page.

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<< Module 8 | Module 10 >>

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