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Module 8 – Monetizing Products and Services

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Summary

  • Introduction to monetization: putting a price on your work
  • Why you can absolutely monetize anything even if you don’t think your product is monetizable
  • Different ways of monetizing your brand or product/service
  • How monetizing is a test on the quality of your work
  • Why going into non-competitive markets is a costly mistake.
  • Delivery mechanism: eBook, seminar, course, video, webinar, etc.
  • Different tradeoffs: Volume vs. Revenue; Value vs. Price
  • Understanding what the audience wants—and giving it to them.

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<< Module 7 | Module 9 >>

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