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Module 5 – Introduction to Marketing

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Summary

• What is marketing and why it’s so crucial.
• Why truly great marketing is about making a promise and keeping it.
• How to stop paying attention to the “negative stigma” about marketing.
• The golden rule about marketing when it comes to marketing good and bad products.
• What is responsible for great marketing.
• How to market any products and services.
• Good marketing vs. Bad marketing.
• Why it’s not necessary to have a product in order to start marketing.

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