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Module 4 – Building A Bulletproof Brand
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Summary
- What exactly is a brand and why it’s so important.
- What does it mean that you’re “either a brand or a commodity”?
- How to build a brand that represents who you are and your values.
- Building a lifestyle brand vs. building another type of brand.
- How to incorporate your ideas and UVP into a solid and robust brand.
- Elements of a successful brand.
- The three branding mistakes to avoid.
- How brand building is really about building capital.
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