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Module 4 – Building A Bulletproof Brand

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Summary

• What exactly is a brand and why it’s so important.
• What does it mean that you’re “either a brand or a commodity”?
• How to build a brand that represents who you are and your values.
• Building a lifestyle brand vs. building another type of brand.
• How to incorporate your ideas and UVP into a solid and robust brand.
• Elements of a successful brand.
• The three branding mistakes to avoid.
• How brand building is really about building capital.

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