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Module 4 – Building A Bulletproof Brand

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Summary

  • What exactly is a brand and why it’s so important.
  • What does it mean that you’re “either a brand or a commodity”?
  • How to build a brand that represents who you are and your values.
  • Building a lifestyle brand vs. building another type of brand.
  • How to incorporate your ideas and UVP into a solid and robust brand.
  • Elements of a successful brand.
  • The three branding mistakes to avoid.
  • How brand building is really about building capital.

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<< Module 3 | Module 5 >>

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