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Module 3 – Developing A Unique Value Proposition

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Summary

  • Understand the importance of a unique value proposition (UVP) and why it’s so crucial.
  • Why an idea without an UVP is pretty much worthless.
  • How to develop an UVP in any idea, any niche and any market.
  • How having a solid UVP helps you compete in busy markets.
  • How to convert a great UVP helps into bulletproof brands and products.
  • Assignment: Take the ideas you thought off in Module 2 and think of a convincing UVP for each idea.

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<< Module 2 | Module 4 >>

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