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Module 2 – Brainstorming The Perfect Idea

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Summary

• Learn the four key characteristics of a good idea.
• Understand why you should keep your ideas “narrow” instead of “wide”.
• Examples of great ideas that always work.
• Focusing on “lifestyle” ideas instead of existing products/services.
• Why you should never worry if other people are developing your ideas.
• Differentiate between bad and good ideas.
• Assignment: Think of 5 ideas that fit the criteria outlined in the video that you want to develop into a business.

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